TRENDS
 
Posted on: December 12, 2011

There are ten important themes that I believe will drive the future.  [Well there are probably more, but these are my top favorites.]

  1. Technology will continue to solve more problems than it causes, but the problems that it solves will not always be the ones anticipated by designers.
  2. Those problems that technology does cause, however, will be BIG game changing problems. Better insight into the future can help reduce these unanticipated consequences.
  3. Individuals and consumers will continue to drive innovation – consumerism and the long tail are here to stay.
  4. Humans will demand to do more with less; conspicuous consumption patterns are changing in favor of “good enough” and a greater sense of price/performance. The migration of innovative products and services from East to West will rapidly increase.
  5. Monetization of the long tail will drive microtransactions and the cloud environment will provide global reach for this.
  6. Established infrastructure will go from being a barrier to entry for new companies, to a barrier for change for existing companies. Current companies will need to reinvent their business models for sustained future growth.
  7. The keyboard and mouse will become a historian’s curiosity as new generations of users favor more natural ways of interacting with their digital world.
  8. An aging population – globally – will demand affordable medical devices that deliver a full-service experience that includes extensive information technology digital status tracking.
  9. Sensors will be everywhere. The user experience will be enriched through full contextual customization. Companies will need to harness the BIG DATA to deliver this customization.
  10. Social networking and the new activities and uses it spawns will continue to change the way that the individual interacts with his or her world. Privacy as we know it today will not be defined in the same way in a decade; and the individual will continue to gain more power relative to nation states (think Arab Spring) and traditional powerhouses of commerce.

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